Most people recognize the name Herb Lubalin in association with the typeface Avant Garde. He was the typographer and designer behind its creation. With the success of Avant Garde Magazine and its typographic logo he became a constant boundary breaker on both a visual and social level, but his career spanned a much wider scope than that. One of the people behind culture-shocking magazines Avant-Garde, Eros and Fact, he was also part of the founding team of the International Typeface Corporation (ITC). It was hard to escape the reach of Herb during the 1960s and 70s.
His constant search for something new and a passion for inventiveness made him one of the most successful art directors of the 20th century. Constantly working and achieving much success throughout his career, at the age of 59 he proclaimed "I have just completed my internship."
His influence on typeface and magazine design can still be seen to this day and whilst his name is not widely known his styles and ideas are around for all of us to see.
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