Ryman Eco is a beautiful, free, sustainable font that uses one third less ink than standard fonts and 27% less ink than the leading sustainable font. The font is cleverly designed to capitalize on the ink bleed and toner spill that occurs on home and office printers.
It is
estimated that if everyone used the font while printing, more than 490 million ink cartridges could be saved every year.
However, no typeface has ever entered widespread use without first engaging and being embraced by the design community. Helvetica, Futura and Century Gothic, for example, were all developed and adopted by designers long before they established themselves as popular, everyday fonts.
To highlight Ryman Eco’s credentials as a credible and aesthetically pleasing design tool, creative agency Grey London has enlisted the help of some of the UK’s most respected design practitioners.
The Alphabet Poster Project handpicked
26
typographers, designers and art directors
to create
a unique poster featuring one letter from the Ryman Eco Alphabet.
The brief was two words long: ‘beautifully sustainable’, and the result is an visually eclectic, stimulating ‘alphabet’, celebrating the beauty of the font and serving as a reminder of its environmentally-friendly purpose.
Only a single prototype of each poster was printed. They were photographed and will be displayed in a digital gallery where people can explore them in detail, download and share them. All without using a single drop of ink.
Ryman Eco was created by Monotype’s Dan Rhatigan and creative agency Grey London on behalf of Stationery retailer, Ryman.
WATCH | Ryman Eco - the world's most beautiful, sustainable font
SEE ALL 26 POSTERS |
http://rymaneco.co.uk/poster-a.html
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