Thursday, July 8, 2021

BRODIE KAMAN | Avoiding the Unnecessary


BRODIE KAMAN'S TACTILE, TYPOGRAPHICALLY-LED PRACTICE

Berlin-based art director and graphic designer Brodie Kaman is a force to be reckoned with, boasting a captivating practice that combines a dynamic starkness with a relaxed, somewhat free-hand candidness across the work he does.

Creating work that bridges the gap between a rough, tactile, '90s aesthetic and aggressively contemporary design, Brodie commits to a very distinct style. He works primarily in the music industry, having recently created the design and typography for FKA Twigs' latest album Magdalene - a record cover/brand that is slick, striking and sophisticated as the record itself.







Producing designs with a solid punch to them, Brodie explains, "I don't set an intention for things to come across that way, but I prefer not to get caught up with unnecessary details for the sake of it. I've always been attracted to strong imagery," – where the visuals of which are a strong concept in themselves and not necessarily reliant on a rigorous, academic underpinning.


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