Tuesday, July 6, 2021

FUTURA FONT | Modern Makeover




UPDATED DESIGN PROVES CLASSICS SHOULDN'T ALWAYS BE LEFT ALONE.

Futura has long been one of the most-loved fonts in the design world. But, as you'll know if you've tried to use it digitally, it's somewhat of a struggle to do it effectively. Its problematic spacing and every-so-slightly odd range of weights mean that the only typeface to live on the moon is not adapting well to modern applications. 

Enter: Futura Now. An adaptation of the vintage Futura, which was introduced back in 1927 when Bauhaus was the only trend to follow, it's succeeded in making the font accessible and useable again. For digital environments, logotypes, and brand identities that want to imbue the timeless elegance of the bauhaus and deco styles, this collection of typefaces maintains the legacy of one of my favourite typefaces while giving it a well-deserved revival.

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