New York-based type foundry Otherwhere Collective and designer/creative director Andrew Bellamy have created a seductively cheeky rebrand for TOCA, a range of high-potency CBD anal and vaginal lubes.
The new designs centre around a custom typeface, OC TOCA, which bears deliciously flamboyant, curving letterforms with an aesthetic that marries French turn-of-the-century, Art Deco elegance and eroticism with stylishly hippie-leaning '70s vibes.
"It's a rebrand more in line with their personality: it's elegant and sensual, playful with a subtle subversion and a sense of humor, positioned as affordable high-end," says Bellamy, who adds that the brand had said it "wanted to make some noise and talk about things considered taboo so that was a green light to break out of the cliché botanicals photography and be a bit more subversive and incendiary."
The references for the designs include collage artist Linder Sterling (she of the iconic cover design for The Buzzcocks single Orgasm Addict); rapper Foxy Brown; Grace Jones; Roxy Music (specifically the sleeve design for Country Life), Barney Bubbles' stunning work for space rock legends Hawkwind; vintage porn; German architect and industrial designer Peter Behren; Herb Lubalin and Ralph Ginzburg's collaborations on seminal1960s/70s editorial design for Eros, Fact and Avant-Garde; Jamie Reid (he of Sex Pistols sleeve design fame); Austrian graphic designer and painter Alfred Roller; designer Busby Berkeley (who's known for his cinematic "elaborate dancing-girl extravaganzas"); Austrian graphic artist Koloman Moser; and the rather brilliant campy, retro-futuristic 1970s/80s music genre, space disco.
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