“This is too Tom and Jerry, it needs to be more Don Draper”
Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface.
Typography is one of the easiest super important parts of civilization to take for granted. It seems like it just sprouted where it is, weed-like. But an enormous amount of effort goes into every letter—here’s a visual tour.
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