MAX MIEDIINGER | Helvetica
A Swiss typeface designer, He was famous for creating Helvetica in 1957. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.
ADRIAN FRUTIGER | Frutiger
One of the prominent typeface designers of the twentieth century, who continues influencing the direction of digital typography in the twenty-first century; he is best known for creating the typefaces Univers and Frutiger.
CLAUDE GARAMOND | Garamond
A Parisian publisher. He was one of the leading type designers of his time, and several contemporary typefaces, including those named Garamond, Granjon, and Sabon show his influence.
JOHN BASKERVILLE | Baskerville
An English businessman, he is best remembered as a printer and typographer. Baskerville was responsible for significant innovations in printing, paper and ink production.
He developed a technique which produced a smoother whiter paper which showcased his strong black type. Baskerville also pioneered a completely new style of typography adding wide margins and leading between each line.
ERIC GILL | Gill Sans
A British sculptor, typeface designer, stonecutter and printmaker, who was associated with the Arts and Crafts movement. Today he is a controversial figure, with his well known religious views and subject matter being seen at odds with his sexual and paraphiliac behaviour and erotic art.
PAUL RENNER | Futura
A typeface designer, most notably of Futura. He was born in Wernigerode, Germany and died in Hödingen. He created a new set of guidelines for good book design and invented the popular Futura, a geometric sans-serif font used by many typographers throughout the 20th century and up till the present.
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