GILL SANS | The Helvetica of England

Gill Sans is the Helvetica of England; ubiquitous, utilitarian and yet also quite specific in its ability to point to our notions of time and place. As a graphic designer’s in-joke once put it ‘Q. How do you do British post-war design? A. Set it in Gill Sans and print it in British Racing Green’. As the preferred typeface of British establishments (the Railways, the Church, the BBC and Penguin Books), Gill Sans is part of the British visual heritage just like the Union Jack and the safety pin.