The period in the New York Times nameplate died on February 21, 1967. Around the time of the removal, they put out a news release claiming that removing the period from the nameplate would save tons of ink every year.
Although the alleged ink savings were beneficial, they were not the original reason for the redesign, the Times was looking to update it’s appearance and hired Ed Benguiat to make a number of typographical alterations. Benguiat is an American typographer. He has crafted over 600 typefaces including Tiffany, Bookman, Panache, Edwardian Script, and the self-titled typefaces Benguiat and Benguiat Gothic.
He is also known for designing the logotypes for Esquire, The New York Times, Coke, Ford, Sports Illustrated, Estée Lauder and Playboy.
ReplyDeleteThis is such a lovely idea! I totally want to try this!!
Wooden name plates