Friday, January 20, 2017

A BRIEF HISTORY OF TITLE DESIGN | Typography


The history of typography is one that dates back almost 3800 years. In recent decades it has become a crucial part of filmmaking, evolving over the years with the trends and fashions of the era, giving the films their own moment in time. This is something that lots of short filmmakers have embraced, but still overseen by so many others, especially in lower budget films. 
Film titles can be great fun. In them we see the bond between the art of filmmaking and graphic design — and perhaps visual culture as a whole. They have always served a greater purpose than themselves: to move the overarching story forward.
Most films online will lose their viewers within the first 15 seconds, making the first impression ever so crucial. So how do you keep people hooked when the first 15 seconds is usually a title screen? Blow them away with an awesome opening title!

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