Friday, January 20, 2017

FUTURA | From the Moon to the Big Screen

Futura had the honor of being the first typeface on the moon, chosen for a commemorative plaque left by the astronauts of Apollo 11 in 1969.
Iconic filmmaker Stanley Kubrick used Futura religiously in many of his films, notably 2001: A Space Odyssey and Eyes Wide Shut.
“It was Stanley’s favourite typeface. It’s sans serif. He liked Helvetica and Univers, too. Clean and elegant… I was always trying to persuade him to turn away from them. But he was wedded to his sans serifs.”
- Tony Frewin, on working with Stanley Kubrick
Inspired by the Bauhaus
Following the Bauhaus design philosophy, German type designer Paul Renner first created Futura between 1924 and 1926. Although Renner was not a member of the Bauhaus, he shared many of its views, believing that a modern typeface should express modern models rather than be a rivial of a previous design. Futura was commercially released in 1927, commissioned by the Bauer type foundry.
While designing Futura, Renner avoided creating any non-essential elements, making use of basic geometric proportions with no serifs or frills. Futura’s crisp, clean forms reflect the appearance of efficiency and forwardness even today.

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