Friday, January 20, 2017

BAUHAUS | Joseph Albers

The Bauhaus School existed in Germany during the lull between WWI and WWI and set forth elementary principles of typographic communication.
Joseph Albers was both a student and a teacher at the Bauhaus. Principally an abstract painter, Albers also was a designer and typographer.
His Kombinationschrift alphabet was a modular lettering system based upon 10 basic shapes derived from a circle and a square. it was designed to be efficient—both easy to learn and inexpensive to produce.
The result was not a legible as Bayer’s but the idea of modularity was in line with the school philosophy of creating streamlined objects for mass production.
The typeface ITC Bauhaus is a design from 1975 by Ed Benguiat and Victor Caruso inspired by the ideas of Bayer, Schmidt et al, but it is not a revival of any Bauhaus design.

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