Saul Bass is one of the most iconic and influential visual communicators of the 20th century — possibly the most famous graphic designer of all time — having broken out of the conformity of the 1950s to shape the aesthetic of generations of designers and animators with his bold and lively film title sequences and graphic design. His insights on creativity and advice on doing quality work are also a timeless treat for any creator. Yet no definitive monograph of his prolific, monumental work has existed — until now. Saul Bass: A Life in Film & Design, designed by Bass’s daughter Jennifer and written by renowned design historian Pat Kirkham, is a 428-page volume featuring more than 1,400 of Bass’s illustrations, many never before published, that offer an unprecedented look at his legacy and the creative process behind his most celebrated posters, title sequences, and logo designs.
Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best-known works include a series of unforgettable posters and title sequences for films such as Alfred Hitchcock’s Vertigo and Otto Preminger’s The Man with the Golden Arm and Anatomy of a Murder. He also created some of the most memorable logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines, and Minolta.
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
~ Saul Bass
No comments:
Post a Comment