Friday, January 20, 2017

MONDAINE HELVETICA | The Helvetica Watch


Choosing the Helvetica font as a muse, the Mondaine Helvetica utilizes Swiss values and style. Just like the type font, Mondaine Helvetica is discreet, yet strong, providing excellent time-keeping in a tempered recognizable form. The font translated to a watch design is something that is incredibly simple at first glance, but has little quirks that are only noticed when studying the watch. The date aperture is slightly off its traditional central axis position to fit in with the typography of the dial. The Helvetica number “1” with its famous curved crossbar has been used at the model for the lugs.

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