For a while in the early to mid-’90s, it seemed that every British band had a logo, or at least a recurrent logotype that cropped up on all their records, often a minimal design that reflected the bands’ blank, one-word monikers: Oasis had their stark, lower-case, black-on-white stamp; Suede also went all lower-case in Helvetica Neue Condensed; Blur had their Dunhill-inspired extended “b” and “l”; and so on. As the Britpop era passed, abandoning or refining these logos also provided an opportunity for these bands to break away from their old images in bids for reinvention.
In a gloriously Spinal Tap moment, an “insider” at Oasis’s label Creation Records told The Independent in 1999 of the band’s new logo for Standing on the Shoulder of Giants: “I think it’s more modern… It’s more ’70s.”
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